Become a Trusted Advisor to Drive Faster Decision Making
Attention spans aren’t what they used to be. Customers are more in control than ever before. The options available seem to be endless. This shift in the buyer-seller relationship puts more focus and attention than ever on salespeople taking a more educational, advisory-driven role. Below is a link to an article I wrote for Entrepreneur Magazine on the 4 steps you can take to help customers make decisions faster, and make more of those decisions in your favor.
Choose to Believe You’re an Expert
Be a Genuine, Active Listener
Don’t be Afraid to Offer Recommendations
Outline a Plan