The Benefits of Surround Sound Selling

As we fully shift into the post-pandemic world of work, businesses are facing a new set of customer expectations. For the majority of those businesses - customer expectations of the buying process are changing much faster than their sales teams are adapting. The concept of “surrounding” customers with a more immersive experience is more important than ever.

At its core, the Surround Sound approach to selling is about leading customers through decisions so they can make decisions with confidence – and make more of them in your favor. Click here to read a post I wrote for Selling Power on three of the main elements of being a Surround Sound Seller in today’s complex world.