How to be More Persuasive on Your Next Video Call

The art of the in-person meeting has been discussed and refined for years, but video calls are relatively new and most of us spent 2020 and 2021 sitting in on hundreds (even thousands) of them - many of which were a terrible experience. Salespeople in particular need to be sharp for any client meeting - it plays a big role in their livelihood.

A poorly run client meeting has a direct correlation to the trust and confidence you are able to gain from your prospective customer. When we mostly did in-person meetings, we paid attention to a lot of details… what you wear, what time you arrive, what material you have prepared to share, what questions you want to ask, and what technology (or special cords) you might need to present in a clients conference room. The more prepared and polished you are, the better the experience for the customer.

But what about client meetings over video? Early in the pandemic, the whole world was a bit more understanding and flexible about video calls - people working in awkward spaces, casual clothes, dogs walking around (and barking) in the background, kids randomly walking in asking for help with their homework, and even how to use the mute button correctly!

It’s clear that the virtual client meeting is here to stay - we’ll be doing considerably more of these than ever before, and sales teams need to get sharp about how those meetings are run. Here’s an article I wrote for Sales and Marketing Magazine on what you can do to be more persuasive on your next video call.